Through a campaign centred around a series of picture postcards, we imagined a romantic tale in which the hotel was on her own Grand Tour.
Raffles Patisserie continues to delight in Istanbul and has now become a signature experience in Jakarta and Singapore offering classic European creations as well as locally inspired flavours.
Respecting the equity and much-loved historic brands also meant an even greater responsibility when creating any new iconic brands.
The Writers Bar menu is a tribute to the illustrious authors who have resided at the hotel and inspired by the setting for renowned and budding writers alike.
