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Robinsons Land Group



For the past three years, we have had the privilege of bearing witness to a growing, more vibrant economy where a new generation is seeking a quality of life comparable to its more prosperous South East Asian neighbours.
Robinsons Land Group (RLC) has long been a driving force behind many industries from consumer foods, agro-industrial, textiles, telcoms, petrochemicals, air transport and financial services. It has also encouraged a programme of leisure and entertainment destinations across the countries.

The vision for one such project has come to life through the creation of NUSTAR. This iconic mixed-use development spans a number of experiences for a discerning demographic of adventurous locals and visitors (domestic and international alike) from Casino, three hotels, a high end shopping mall, convention centre, waterpark and boardwalk food & beverage establishments all set alongside a newly created marina adjoining the development.


Of the hotels, two have been originated by Latitude with RLC including a signature luxury destination hotel brand that shares the destination’s name, NUSTAR, and FILI, a 5 star authentic modern Filipino domestic brand now set to expand across the region with the third being a Summit Grand, an additional tier to the Summit hotel portfolio baring the holding companies name.

Our initial appointment is currently in construction and set to open in 2021 – OPUS – a mixed use development in Metro Manila. Unlike the existing portfolio of over 50 Robinsons branded Malls, OPUS signified a change in direction for the business by creating standalone brands that elevate the status of Robinsons by association. OPUS will also play home to the second FILI Hotel in the region.

This is all part of the long term vision of the family to now create legacy developments that become synonymous with Robinsons Land Group and the Philippines.


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Working in collaboration to create destinations that affect change and make a difference to the emotional and financial benefits of a community highlights the singular purpose of a brand.

Mixed-use developments call for a flexible brand framework that successfully ties the different experiences together and yet gives them room to stand alone.



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