Collaboration is the solution to many creative challenges, but when a team comes together that fits perfectly, it’s a sign to formalise the arrangement. That’s how Y Collective was born. It’s a digital consultancy like no other: an elite, hand-assembled group of specialists from around the world, offering a fresh approach to deliver unique digital experiences. As the brand-savvy arm of the team, it was our role to name it and give it an identity to reflect its unconventional proposition.
In a busy marketplace, Y had to differentiate itself in a compelling way. Everything hinged around our brand positioning, Never Stand Still, which reflects the collective’s fast-moving, quick-thinking approach in an ever-changing industry. The name Y (why) presents a brand that’s curious and looks to do things differently. The Y marque acts as the window on the world of communication, and, whether animated or printed, the images glimpsed through this window are continually changing. Similarly, the intriguing multiplication video element demonstrates the team’s continual movement and growth. When this package of components comes together, it forms a hits-you-between-the-eyes brand that consistently intrigues clients into wanting to learn more.
Read less...
