Occupying a remarkable location within Katara Cultural Village, Katara Hills Doha is the epitome of luxury, nestled in a serene setting.
Having established a good relationship with the hotel’s operator, LXR, on the Maysan project, we were asked to refine their newly established logo to reflect the brand's personality better and distinguish its luxury offerings.
We also delved into a full brand repositioning exercise, involving a strategic exploration and determining target audience insights to inform the brand narrative, essence, key pillars, and all-important brand personality. This led to the creation of a full set of Brand Guidelines to future-proof the brand's integrity. This project also extended to the development of customer experiences and the design of brand collaterals.
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