Creative development is always born from robust strategy; this project was no exception.
Marking a new client relationship, we implemented a workshop with Shurooq to create a framework that would support the repositioning of Ajwan Khorfakkan as the ultimate destination on the East Coast to live and play. In parallel with the strategy, the branding of the destination would be pivotal to the success of the destination.
The approved branding drew its inspiration from the shapes of the bays along Ajwan’s coastline and the mountains of Khorfakkan, appropriating modern architectural lines of the Ajwan development. Cleverly crafted inside this logo mark is the Arabic for Ajwan ‘ اجوان ’. To future-proof brand integrity throughout the launch and beyond, a complete set of guidelines was produced.
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